As a C-suite executive, you know that data is critical to informing decisions across all departments in your company. But with so many different options for collecting and analyzing data, it can be tough to know which tools to use for which purposes. In this blog post, we'll pit spreadsheets

In the world of (SaaS), analytics are key to success. The right data can help you track progress, understand what's working and what's not, and make informed decisions about where to focus your marketing efforts. But with so many different types of data out there, it can be tough to

In today's business landscape, data is more important than ever. Having a strong data foundation is essential for any company that wants to be competitive. But what do you do if you don't have a dedicated data team? Fortunately, there are a few steps you can take to get your

Business intelligence (BI) tools are designed to help marketers make better decisions by providing access to data that would otherwise be unavailable. In the marketing world, having access to accurate and timely data is critical to success. After all, how can you make informed decisions about where to allocate your